CASE STUDY 2.0 - Content Test Data

ID

Component: SEO Data

Keyword Ranking:

Organic: 2.66 (EN) / 2,66 (ID)

Absolute: 3.5 (EN) / 3,5 (ID)

Brand position: 1

Search market share: 22.31% (EN) / 22,31% (ID)

Rank distribution:

Rank 1-3: 75.85% (EN) / 75,85% (ID)

Rank 4-10: 23.89% / 23,89%(ID)

Rank 11-20: 0.25% / 0,25% (ID)

Rank 21-50: 0.01% / 0.01% (ID)

Rank 50+: 0%

Organic traffic growth: 482%

Organic kw captured: 1,000,000++ (EN) / 1.000.000++ (ID)

Component: Warning / Alert / Callout

Perhatian! Perlu diketahui bahwa kami memiliki akses terbatas terhadap beberapa data klien kami, sehingga beberapa data yang ditampilkan diambil dari pihak ketiga.

Component: Key Takeaway

• Siloam Hospitals mengalami tantangan berupa kompetisi yang tinggi pada niche kesehatan dan kendala terkait rendering yang berdampak pada situs resmi dan peringkat mereka. 
• Untuk menangani isu ini, cmlabs melakukan beberapa strategi, seperti memperkuat kualitas artikel, melakukan E-E-A-T Assessment, melakukan Dynamic Rendering, dan menyamakan architecture flow. 
• Hasil dari strategi-strategi tersebut adalah situs web Siloam Hospitals mengalami kenaikan organic traffic sebesar 482% dan menduduki brand position tertinggi dengan market share sebesar 22,31%.

Component: Default

Tentang Klien

Siloam Hospitals adalah jaringan rumah sakit swasta yang menyediakan layanan kesehatan berkualitas di seluruh Indonesia. Visinya adalah menyediakan layanan kesehatan kelas internasional. Siloam Hospitals telah bekerja sama dengan cmlabs sejak Oktober 2022 untuk meningkatkan visibilitas dan otoritas mereka di mesin pencari. Simak bagaimana perjalanan Siloam Hospitals bersama cmlabs di bawah ini.

Component: Timeline

Asesmen E-E-A-T pada topik YMYL yang ditarget

Asesmen oleh ahli dari tim medis

Membuat halaman editorial board 

Membedah & mengelompokkan topical map

Melakukan benchmarking kompetitor langsung dan pencarian

Sukses menjadi no. 3 pada sektor kesehatan

Memantau Core Update & berhasil lolos tanpa adanya penurunan traffic

Migrasi server karena kemampuan server dalam memperoleh traffic

Turunnya traffic akibat migrasi server

Periode pemulihan traffic

Traffic berhasil pulih

Component: Service Taken

Layanan yang Diambil: Jasa SEO & Jasa Artikel SEO

Component: Text with Custom Heading

How to set Heading on a text:  1. Block text 2. Select Heading option on the tools panel of content

Tantangan yang Kami Hadapi - H2

Kompetisi yang Tinggi pada Niche Kesehatan - H3

Saat memulai proyek, kami memerlukan strategi yang komprehensif karena kompetitor dari Siloam Hospital meliputi penyedia jasa kesehatan dan lembaga otoritas lainnya. Pada saat itu, Siloam Hospitals masih belum bisa bersaing dengan website besar di health niche.

Kendala Terkait Rendering - H3

Website Siloam Hospitals dibangun dengan menggunakan Client Side Rendering (CSR), di mana semua render dilaksanakan dengan Javascript. Maka dari itu, klien akan memuat skeleton terlebih dahulu kemudian hit server untuk mendapatkan halaman penuh. 

Melihat hal tersebut, arsitektur dan server yang stabil diperlukan sehingga saat proses crawling, crawler akan menampilkan halaman penuh daripada skeleton. Namun, pada akhir November, terdapat migrasi server yang mengakibatkan adanya perubahan environment di server sehingga website lebih lambat saat memuat halaman penuh. Akibatnya, crawler mengindeks skeleton daripada halamannya sendiri.

Pencapaian Organik - H2

Pertumbuhan Website Traffic  - H3

Seluruh SEOlusi dari cmlabs untuk Siloam Hospitals membuahkan hasil yang signifikan. Setelah berkolaborasi dengan cmlabs, website Siloam Hospitals mengalami peningkatan organic traffic sebesar 482% hingga awal 2024. 

Gambar 1: Siloam Hospitals mengalami peningkatan organic traffic sebesar 482%.

Component: Carousel

General caption for carousel: Gambar 2: Artikel Crewdible untuk kata kunci tertentu muncul di featured snippet Google.

EN

Component: SEO Data

Keyword Ranking:

Organic: 2.66 (EN) / 2,66 (ID)

Absolute: 3.5 (EN) / 3,5 (ID)

Brand position: 1

Search market share: 22.31% (EN) / 22,31% (ID)

Rank distribution:

Rank 1-3: 75.85% (EN) / 75,85% (ID)

Rank 4-10: 23.89% / 23,89%(ID)

Rank 11-20: 0.25% / 0,25% (ID)

Rank 21-50: 0.01% / 0.01% (ID)

Rank 50+: 0%

Organic traffic growth: 482%

Organic kw captured: 1,000,000++ (EN) / 1.000.000++ (ID)

Component: Warning / Alert / Callout

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Component: Key Takeaway

• Siloam Hospitals experienced challenges in the form of high competition in the health niche and problems related to rendering which had an impact on their official website and rankings.
• To deal with this issue, cmlabs implemented several strategies, such as strengthening the quality of articles, carrying out E-E-A-T Assessment, executing Dynamic Rendering, and equalizing architecture flow.
• As a result, the Siloam Hospitals website underwent an increase in organic traffic of 482% and occupied the highest brand position with a market share of 22.31%.

Component: Default

About the Client

Siloam Hospitals is a private hospital network providing quality health services in Indonesia with a vision to provide international-class health services. Siloam Hospitals has been working with cmlabs since October 2022 to increase their visibility and authority in search engines. Check out Siloam Hospitals' journey with cmlabs below.

Component: Timeline

E-E-A-T assessment on targeting YMYL topic

Medical expert alignment (expertise assessment)

Editorial board page enablement

Topical map cluster & breakdown

Direct & search competitor benchmarking

Successfully become no. 3 on the health sector

Core Update monitoring & successfully passed without traffics dropping

Server migration due to the server capability on traffics gain

Traffic drop due to server migration

Traffic recovery period

Traffic was successfully recovered

Component: Service Taken

SEO Services Taken: SEO Services & SEO Writing

Component: Text with Custom Heading

How to set Heading on a text:  1. Block text 2. Select Heading option on the tools panel of content

Obstacles We Encountered - H2

High Competition in the Health Niche - H3

When starting the project, we needed a comprehensive strategy as Siloam Hospital’s competitors, including other health service providers and authoritative institutions. Before our collaboration, Siloam Hospitals was still unable to compete with larger websites in the health niche.

Rendering Issue - H3

Siloam Hospitals website was built using Client Side Rendering (CSR), in which all rendering is carried out with Javascript. Therefore, the client will load the skeleton first and then hit the server to get the full page.

Based on the condition above, a stable architecture and server are needed so that during the crawling process, the crawler will get a full page rather than a skeleton. However, at the end of November, there was a server migration, resulting in a server environment change, making the full pages loading the website slower. As a result, the crawler indexes the skeleton rather than the page itself.

Organic Achievements - H2

Website Traffic Growth - H3

All the solutions we provided for Siloam Hospitals showed amazingly significant results. After collaborating with cmlabs, the Siloam Hospitals website experienced an increase in organic traffic of 482% until early 2024.

Caption: Figure 1: Siloam Hospitals experienced an increase in organic traffic of 482%.

Component: Carousel

General caption for carousel: Figure 2: Crewdible’s articles for certain keywords appear in Google’s featured snippet.