https://experiment.cmlabs.dev/en-undefined/case-studies/risca-case-study-post-test

Risca Case Study Post Test

Last updated by cmlabs at 13 Mei 2024
Risca Case Study Post Test
Risca Case Study Post Test

SEO Data

rank organic
Average
2.66
rank absolute
Average
3.5
brand position
1
Ranking Distribution
Keywords & Ranking:
75%
1-3
23%
4-10
20%
11-20
1%
21-50
0%
50+
Show More
Key Takeaways

  • Siloam Hospitals experienced challenges in the form of high competition in the health niche and problems related to rendering which had an impact on their official website and rankings.

  • To deal with this issue, cmlabs implemented several strategies, such as strengthening the quality of articles, carrying out E-E-A-T Assessment, executing Dynamic Rendering, and equalizing architecture flow.

  • As a result, the Siloam Hospitals website underwent an increase in organic traffic of 482% and occupied the highest brand position with a market share of 22.31%.

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

About the Client

Siloam Hospitals is a private hospital network providing quality health services in Indonesia with a vision to provide international-class health services. Siloam Hospitals has been working with cmlabs since October 2022 to increase their visibility and authority in search engines. Check out Siloam Hospitals' journey with cmlabs below.

Obstacles We Encountered - H2

High Competition in the Health Niche - H3

When starting the project, we needed a comprehensive strategy as Siloam Hospital’s competitors, including other health service providers and authoritative institutions. Before our collaboration, Siloam Hospitals was still unable to compete with larger websites in the health niche.

Rendering Issue - H3

Siloam Hospitals website was built using Client Side Rendering (CSR), in which all rendering is carried out with Javascript. Therefore, the client will load the skeleton first and then hit the server to get the full page.

Based on the condition above, a stable architecture and server are needed so that during the crawling process, the crawler will get a full page rather than a skeleton. However, at the end of November, there was a server migration, resulting in a server environment change, making the full pages loading the website slower. As a result, the crawler indexes the skeleton rather than the page itself.

Organic Achievements - H2

Website Traffic Growth - H3

All the solutions we provided for Siloam Hospitals showed amazingly significant results. After collaborating with cmlabs, the Siloam Hospitals website experienced an increase in organic traffic of 482% until early 2024.

Case study image
Caption: Figure 1: Siloam Hospitals experienced an increase in organic traffic of 482%.

 

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Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

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