SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
Mitra10 encountered several challenges before collaborating with cmlabs, such as problems with rendering and embedding categories that did not comply with SEO techniques.
To overcome these issues, the cmlabs team evaluated the rendering process together with the Mitra10 web developer team and changed the category naming from English to Indonesian.
After making these efforts, the Mitra10 blog experienced an increase in organic traffic of 139.53% and occupied 5th position in brand position.
About the Client
Mitra10 is a building-home materials and home equipment retailer whose vision is to create a clean and comfortable shopping place and atmosphere with a one-stop shopping concept. Mitra10 has been working with cmlabs to optimize technical SEO on their website since June 2023. Learn Mitra10 and cmlabs’ journey below.
Timeline
Services Taken
OBSTACLE WE ENCOUNTRED
Rendering Issue
At first, the Mitra10 blog could not be read by Google. After conducting an in-depth analysis, on October 18, 2023, our SEO Specialist team discovered the fact that Mitra10’s blog used CSR rendering. Then, we carried out live test validation on GSC, Code Beautify, and Screaming Frog. As a result, the Mitra10 blog can only be read in its skeleton.
Website Product Naming
Mitra10’s product naming categories are not optimal, despite their neat structure. This was due to their naming using English, instead of Indonesian, the language which their target market use.
Our Best SEOlutions
Rendering Issue
Because Mitra10 has its own Website Developer team, cmlabs contributed more in analyzing and suggesting to change the rendering from CSR to SSR.
Website Product Naming
We name the category in Indonesian and according to SEO best practices by considering the intent and search volume of each keyword.
Organic Achievements
Website Traffic Growth
After collaborating with us, Mitra10's organic blog traffic has increased 139.53% up to January 2024. In the same month, blogs contributed as much as 20% of Mitra10's total monthly traffic, after only contributing less than 2% from 2022 to October 2023.
Mitra10 Undergoes an Increase in Market Share
The efforts we made for Mitra10 produced significant results, namely the increase of market share from 0.03% to 1.99% within 4 months of collaboration. Not only that, the Mitra10 website also managed to rank 5th for brand position.
BUSINESS ACHIEVEMENTS
Mitra10 Successfully Increases Conversions by +40%
After the cmlabs team carried out programmatic SEO, Mitra10 succeeded in increasing conversions by more than 40% in 8 months compared to the previous period.
SEO DATA
Keyword Ranking
Mitra10 acquired an average rank of 47.33 based on data from Sequence Stat. Despite having a suboptimal average rank, Mitra10 is still able to compete fiercely with big e-commerce in Indonesia, which is shown in the Brand Position and Market Share information below.
Brand Position
Mitra10 sat in the top 5 positions on the brand position based on data from Sequence Stat, fighting big e-commerces with a well-built SEO approach. We can achieve it from the commercial keyword of Mitra10’s website.
Search Market Share
In line with brand position, Mitra10 achieved a rapid increase in market share thanks to more optimal content pillars and optimization activities, especially in commercial keywords. Mitra10 has become the top tier of large e-commerce in Indonesia.
Rank Distribution
With 15% perched in the top 3, Mitra10 succeeded in capturing a market share of 1.99% and a brand position in 4th position. This is thanks to our strategy which targets keywords with high search volume and keyword variation (such as keyword permutations).
Organic Traffic Growth
Based on our assessment of several tools, the Mitra10 blog page has not been rendered correctly so organic traffic is not optimal. After changing rendering from SSR to CSR, the organic traffic skyrocketed. Meanwhile, on the product side, cmlabs is moving by adding SEO Booster, new categories, and branch page activation. As a result, Mitra10 can outperform all direct competitors.
Organic Keyword Captured
With its characteristics as e-commerce, Mitra10 easily captured keyword permutations (such as Jual Cat, Beli Cat, or Harga Cat) just by optimizing one category page. Because of this, Mitra10's traffic growth could increase.
Construct Your Success Like Mitra10
Build your success like Mitra10 with us. If you want to create the same or greater impact on your business, let us know your needs by filling out the form below.
