https://experiment.cmlabs.dev/en-undefined/case-studies/error-testing

error testing

Last updated by cmlabs at 3 Mei 2024

Siloam Hospitals is a private hospital network providing quality health services in Indonesia with a vision to provide international-class health services. Siloam Hospitals has been working with cmlabs since October 2022 to increase their visibility and authority in search engines. Check out Siloam Hospitals' journey with cmlabs below.

SEO Data

rank organic
Average
2.66
rank absolute
Average
2.66
brand position
2.66
Ranking Distribution
Keywords & Ranking:
2.66%
12
2.66%
12
2.66%
12
2.66%
12
2.66%
12
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OBSTACLE WE ENCOUNTRED

High competition on health niche

When starting the project, we needed a comprehensive strategy as Siloam Hospital’s competitors, including other health service providers and authoritative institutions. Before our collaboration, Siloam Hospitals was still unable to compete with larger websites in the health niche.

Rendering Issue

Siloam Hospitals website was built using Client Side Rendering (CSR), in which all rendering is carried out with Javascript. Therefore, the client will load the skeleton first and then hit the server to get the full page.
Based on the condition above, a stable architecture and server are needed so that during the crawling process, the crawler will get a full page rather than a skeleton. However, at the end of November, there was a server migration, resulting in a server environment change, making the full pages loading the website slower. As a result, the crawler indexes the skeleton rather than the page itself.

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways

  • Siloam Hospitals experienced challenges in the form of high competition in the health niche and problems related to rendering which had an impact on their official website and rankings.

  • To deal with this issue, cmlabs implemented several strategies, such as strengthening the quality of articles, carrying out E-E-A-T Assessment, executing Dynamic Rendering, and equalizing architecture flow.

  • As a result, the Siloam Hospitals website underwent an increase in organic traffic of 482% and occupied the highest brand position with a market share of 22.31%.

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