SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
AQUA went through several challenges, such as being impacted by negative issues from the media and the tracker shifting due to website improvements.
To deal with this issue, the cmlabs team analyzed keywords that were detrimental to AQUA, carried out off-page activities, and installed a tracker with classes.
These efforts succeeded in making AQUA lead in search results and experienced an increase in organic traffic of 425%.
About the Client
AQUA is a pioneer in the FMCG industry in Indonesia with mineral water products. This company has been established since 1973 and continues to be one of the biggest brands in Indonesia to this day. cmlabs collaboration with AQUA began in March 2022 for full SEO services. Find out our journey below.
Timeline
Services Taken
OBSTACLE WE ENCOUNTRED
Impacted by Negative Media Issues
AQUA experienced thread from the media in Indonesia regarding some negative issues.
Tracker Changed because the Website Was Under Maintenance
When cmlabs carried out SEO activities, the AQUA website was also under repair to change the appearance of the website. This resulted in the shift of the tracker that we had embedded in certain components on the website.
OUR BEST SEOLUTION
Impacted by Negative Media Issues
We analyzed what keywords refer to attacks regarding the negative issues. After mapping these negative keywords, we immediately carried out off-page activities to fight keywords that attack AQUA.
Tracker Changed because the Website Was Under Maintenance
We carried out technical activities by installing trackers in the classes of each component or button available on the AQUA website. Placing the tracker with classes can prevent the tracker from being shifted or lost every time there is a change in the appearance of a website.
ORGANIC ACHIEVEMENTS
Website Traffic Growth
During the collaboration with cmlabs, until the beginning of 2024, AQUA experienced an increase in organic traffic of 425%.
AQUA Prosperously Leads in Search Results
Equally important, almost 50% of the articles produced and displayed on the AQUA website are ranked in the top 3 on Google search results.
Business Achievements
AQUA Successfully Increases Brand Search
The AQUA website is starting to tap into the market of users looking for information about health and fitness. Apart from that, the AQUA website is also starting to compete with health websites such as those owned by hospitals. Besides increasing the visibility of the AQUA brand in Google search results, AQUA is also starting to gain credibility for health-related content.
AQUA Successfully Neutralized Negative Issues
During its collaboration with cmlabs, AQUA received negative sentiment several times regarding issues with its parent company. Together with the cmlabs team, AQUA took part in creating content that dispelled these issues on-page and got high rankings on these negative issue keywords.
Carrying Out User Behavior Monitoring and Product Optimization
cmlabs helps AQUA to install trackers on vital elements regarding users and product sales in several parts of the website. AQUA can see important data related to user behavior on websites and products sold. This data can help internal teams make decisions to improve their business.
SEO DATA
Keyword Ranking
For keyword ranking performance, overall, keywords or content produced during the collaboration between cmlabs and AQUA were in the top 20 positions. In terms of competition, AQUA competed directly with health and hospital websites.
Brand Position
Apart from ranking performance, AQUA also occupied 5th position in brand position. Regarding this, AQUA is related to health-related niches, alongside websites that regularly provide information about health and hospital websites.
Search Market Share
Regarding search market share, overall, AQUA had a market share of 30.5%, with similar competitors as brand position. However, there are differences in market share competition, where national news portal websites are competing with AQUA.
Rank Distribution
In terms of ranking distribution, the placement of AQUA keywords was almost 90% in the top 10. This showed a positive thing for a website. If there is a Google Core Update, the AQUA website can still survive because many keywords are already ranked in the top 10.
Organic Traffic Growth
The growth of organic traffic on the AQUA website during collaboration with cmlabs has grown 5 times the initial traffic before starting the collaboration with cmlabs.
Organic Keywords Captured
The organic traffic growth experienced by AQUA is directly proportional to the number of organic keywords that have been captured in search engines, which is more than 110 thousand. With more keywords produced on a website, we hope that it can generate organic traffic that is as large as the number of keywords.
Follow AQUA's Steps to Success
AQUA has succeeded in becoming one of the market leaders in the FMCG field with cmlabs. If you are interested in achieving great success like AQUA with us, let us know by filling out the form below!
