SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
As a company with a YMYL niche, Clean & Tidy experienced fierce competition, making it difficult to gain high authority. Not only that, their website also did not have much content and still was not optimal.
To handle this problem, the cmlabs team took several approaches, such as content planning, page activation, and focusing on relevant keywords.
As a result, the Clean & Tidy site saw a significant increase in traffic of 504.65%.
About the Client
Clean & Tidy is a SHR (Super Hair Removal) service provider based in Singapore. Clean & Tidy has collaborated with cmlabs since June 2023 for technical SEO and On-Page SEO which focuses on organic traffic and commercial keyword rankings. Check out our collaboration journey below.
Timeline
Services Taken
Obstacle We Encountred
Lack of Content Quantity
Because the Clean & Tidy website has just been created, there was not much content available on the website yet.
Inadequate Website Structure
Due to its condition, the website structure was still inadequate in terms of SEO. Therefore, we needed to expand the structure, but still within the scope of the Clean & Tidy business, to capture more keywords.
Issues on Getting High Authority for the Website
Because the website has a YMYL niche and fierce competitors in that niche, it was difficult for the Clean & Tidy website to get a high authority.
Our Best SEOlution
Lack of Content Quantity
To meet content production targets, cmlabs created a content strategy and plan using keywords related to hair removal.
Inadequate Website Structure
cmlabs coordinated with the Clean & Tidy team to activate new pages on the website to easily target keywords optimally.
Issues on Getting High Authority for the Website
In this case, we focused on relevant keywords, such as hair removal, to gain topical authority or credibility for a topic of discussion. We also ensured that these keywords ranked high.
ORGANIC ACHIEVEMENTS
Website Traffic Growth
After collaborating with cmlabs, the Clean & Tidy website experienced rapid growth of up to 504.65% until January 2024.
Business Achievements
Clean & Tidy Successfully Gets Growth in Leads
In the second half of the collaboration with cmlabs, Clean & Tidy experienced more than 60% increase in leads compared to the previous period. Leads refer to individuals who express interest in a product or service and have the potential to become customers.
SEO Data
Keyword Ranking
Overall, Clean & Tidy's organic ranking is at 42.97 and the absolute ranking is at 45.2. This figure appears to be not optimal, considering the tight competition for YMYL topics on a global scale. However, the cmlabs team continues to strive for a comprehensive SEO strategy to support their keyword ranking.
Brand Position
Clean & Tidy occupied the 35th position in brand position based on data from Sequence Stat. Our client is greater than several direct competitors who operate in the field of hair removal services targeting the Singapore market.
Search Market Share
Clean & Tidy has the most prominent performance in terms of market share. This is because the cmlabs team focuses on commercial keywords and develops travel content pillars so that they do not touch on YMYL topics and get new consumers.
Rank Distribution
With a gain of 25% in the top 10, Clean & Tidy had not managed to outperform YMYL-themed websites with a global target. However, our clients were relatively greater on the YMYL topic compared to hair removal competitors in Singapore.
Organic Traffic Growth
The organic traffic of the Clean & Tidy website was stagnant at the start of the collaboration. This was because the targeted YMYL topic has a limited search volume in Singapore, whereas Clean & Tidy competed with websites on the global stage. Therefore, the cmlabs team developed the topic to another niche that was still related, namely travel.
Organic Keyword Captured
With only 60++ captured keywords, Clean & Tidy experienced rapid growth of up to 504.65% until January 2024. This was because our content pillar did not only focus on YMYL topics, even though it was very relevant to the client's core business.
Let's Grow Swiftly Like Clean & Tidy
Clean & Tidy managed to achieve expeditious growth with us. If you want the same or even greater, let us know your company's needs by filling out the form below.
