SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
Damessa has several issues with the website, such as a not user-friendly design, uninformative site functions, SEO rankings that were far from expectations, and so on.
The cmlabs team tried several approaches, such as working with external web designers to create user-friendly websites, updating content to improve SEO rankings and many more.
As a result, the Damessa website experienced an increase in website traffic of 8571% until April 2023.
About the Client
Damessa is a family dental practice that has been operating since 2008. The dental care provider keeps growing along with its 10 branches and 200 staff, including specialist dentists ready to serve you and your family. Damessa and cmlabs have collaborated since March 2022. See our collaboration journey below.
Timeline
Services Taken
Obstacle We Encountred
In developing the Damessa website, there were two main problems, namely visuals and function. In general, the problems arising were:
- Website design that was not user-friendly.
- The website function was not informative.
- Content Management System (CMS) switching from Wix.
- The reservation system was not yet working well.
- SEO rankings that were far from expectations.
- The website was slow to access.
Our Best SEOlution
To deal with the problems above, we made several efforts, including:
- Collaborated with external designers to create designs and website display guidelines that were more informative and attractive.
- Changed CMS from Wix to Wordpress.
- Installed a modified WordPress plugin to run the reservation system.
- Made SEO improvements by updating article content.
- Ensured that the website was accessed more quickly by using the right plugins, scripts, and images when building the website.
- Created user flow for the Damessa website by focusing on user needs to make it easier for users to find the information they need.
Organic Achievements
Website Traffic Growth
After collaborating with cmlabs from March 2022, the Damessa website experienced satisfactory traffic growth, namely 8571% until April 2023.
Business Achievements
Becoming the Market Leader for Dental Clinics in Indonesia
The significant growth in organic performance has made Damesa become the market leader in dental clinics in Indonesia. This is evident from Damesa's brand positioning, which ranks second only to other health websites.
SEO Data
Keyword Ranking
Damessa predominantly held keyword rankings within the top 50, encompassing over 80% of all existing keywords. This outcome was from well-structured and interconnected content pillars, fostering strong topical authority. Additionally, we ensured that these keywords maintained high search volume.
Brand Position
Damessa had supporting content pillars with topical authority in the field of healthcare. Consequently, Damessa could secure the 2nd brand position and compete with competitors in the healthcare sector targeting similar keywords.
Search Market Share
Due to well-crafted content pillars and expertly written content, Damessa achieved a market share of 11.9% and established topical authority.
Rank Distribution
Despite Damessa's rank distribution being >50, the cmlabs team ensured that keywords within the top 10 positions had high search volume to support various aspects of the website, including blogs, articles, product pages, and the homepage.
Organic Traffics Growth
By prioritizing expertly crafted content, content pillars, and targeting topical authority with high search volume keywords, Damessa achieved organic traffic growth of 8751%.
Organic Keyword Captured
Due to content pillars prioritizing topical authority and ensuring that targeted keywords had numerous variant keywords, Damessa captured over 11 thousand organic keywords.
Let's Grow Fast Like Damessa
Damessa has experienced substantial growth with us. If Damessa can do it, so can you. Contact our team by filling out the form below and let us know what you need so we can help you achieve better results.
