SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
As a company operating in the banking sector, OCBC Bank is vulnerable to seasonal content fluctuations. Apart from that, Google's crawling bot has difficulty crawling the websites due to limited access to websites.
To address this issue, the cmlabs team modified the website's security and created content that could substitute content that had a downturn.
As a result, OCBC bank saw an increase in traffic of 14867% and succeeded in occupying the first position in the brand position.
About the Client
OCBC Bank is the fourth oldest company in Indonesia with financial stability ensuring its position as one of the best banks in the country today. OCBC Bank and cmlabs have been working together since 2020. Check out the collaboration journey between OCBC Bank and cmlabs below.
Timeline
Services Taken
Obstacles We Encountered
Issues in Website Crawling
As a banking company with high authority, OCBC Bank strictly maintains the security of its information, including its official website. This might cause Google's crawling bot to have trouble crawling the OCBC Bank website.
Issues with Tracking Conversion Targets
In 2023, the cmlabs team and OCBC Bank agreed to OKRs achieving certain conversions on SEO activities carried out on the website. However, due to limited access to the official OCBC Bank website, the cmlabs team struggled to install tracking tools and implement the strategy formulated at the beginning of the year.
Susceptible to Seasonal Content
Operating in the financial and banking sector, the OCBC Bank website is susceptible to certain topics and trends. In this case, if there was a downward trend in the financial industry, website performance would be affected and experience a decline.
In addition to the problems above, there are also issues on the official OCBC Bank website, namely technical problems due to website domain migration, limited access to the Content Management System (CMS), and troubles with the page optimization process due to limited CMS access.
Our Best SEOlutions
Issues in Website Crawling
To overcome this challenge, cmlabs modified website security which makes it easier for Google bots to crawl websites.
Issues with Tracking Conversion Targets
To deal with this issue, we coordinated with the OCBC bank website developer to install tracking on conversion pages and modify the strategy according to the conditions at that time.
Susceptible to Seasonal Content
We created a content cluster to cover financial content experiencing a downturn. Additionally, we struck a deal with the OCBC Bank team to create monthly content focused on OCBC Bank products.
Not only the efforts above, to handle other problems, such as technical obstacles due to website domain migration, limited CMS access, and technical issues in the page optimization process, we worked on several solutions, including guiding the OCBC Bank team to carry out domain migration, creating special documents regarding issue resolution and optimization activities, as well as creating special mechanisms for publishing content.
Organic Achievements
Website Traffic Growth
After collaborating with cmlabs, the OCBC Bank website achieved a satisfactory increase in organic traffic, namely 14867% until January 2024.
OCBC Bank Strongly Stays at the 3rd Place of Brand Position
Apart from getting satisfactory organic traffic, OCBC Bank also managed to win a brand position in 3rd place with a market share of up to 4.41% for targeted keywords, thereby successfully competing with other sites and financial institutions. OCBC Bank's organic performance has succeeded in being remarkable to other direct competitors in the banking industry.
Business Achievements
Significant Increase in Submission Success Form
As a banking industry offering a variety of financial products and services, OCBC Bank also has many forms used to attract new customers for each of its products and services.
The great organic growth on the OCBC Bank website has succeeded in increasing the percentage of success form submissions, becoming conversions from SEO activities on the OCBC Bank website.
OCBC Bank Successfully Occupies Top Ranking for Commercial Keywords
In addition to consistently offering financial products and services, OCBC Bank consistently innovates campaigns and releases new products and services. The success of OCBC Bank's website, which ranks highly for commercial keywords, positively impacts prospective customers' interactions, allowing them to gain deeper insights into OCBC Bank's products and services.
SEO Data
Keyword Ranking
Based on targeted keyword data in Sequence Stat, OCBC Bank succeeded in getting an average ranking of 8.06 organically for products offered by targeting keywords in the financial sector. This ranking performance succeeded in making OCBC Bank greater compared to other direct competitors in the banking industry.
Brand Position
Based on targeted keywords, OCBC Bank is in 3rd position among competitors targeting the same keywords. OCBC Bank also managed to outperform media websites that discuss financial content as well as other direct competitor websites on the same keywords.
Search Market Share
Based on data from Sequence Stat, OCBC Bank succeeded in getting a market share of 4.41% in targeted keywords, competing with other competitors who have similar keywords. There were more than 2,000 keywords monitored with a market share figure of >4%, which was a good indication for OCBC Bank in achieving product conversion.
Ranking Distribution
Of all the keywords targeted for OCBC Bank, there were 90.13% of keywords ranked 1-5. This provided OCBC Bank with other digital marketing activities to achieve high conversions. Apart from that, OCBC Bank also succeeded in occupying the top ranking in commercial keywords that correspond to OCBC Bank's products and services.
Organic Keywords Captured
The ability of the OCBC Bank website to capture queries was very good, which can be seen from the number of queries captured, namely more than 320 thousand. This figure indicates that the OCBC Bank website has good visibility in the Google search engine.
Organic Traffic Growth
After collaborating with cmlabs, the OCBC Bank website succeeded in achieving a very significant increase in organic traffic, namely 14867% until January 2024. This figure succeeded in bringing OCBC Bank ahead organically among other direct competitors.
Bolster Your Business Like OCBC Bank
OCBC Bank's achievements with cmlabs are proof that you can develop your company further. You can achieve more with our SEO expertise. Tell us what you need by filling in the form below.
