SEO Data
Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.
Key Takeaways
WIRA experienced several challenges at the start of the collaboration with cmlabs, such as website design that did not focus on user experience, traffic that was not optimal, and website pages that had not been optimized.
To address this issue, the cmlabs team created user-friendly content, created SEO-friendly websites, and optimized pages that had not been optimized.
These efforts resulted in the WIRA website experiencing an increase in website traffic of 2993%.
About the Client
WIRA is the official distributor of heavy equipment and industrial machinery, such as hoist cranes, painting and odor control systems. WIRA and cmlabs have been working together since July 2020 for full SEO service. Follow our collaboration journey below.
Timeline
Services Taken
Obstacle We Encountred
At the start of the collaboration with cmlabs, WIRA had several major problems with their website, including:
Website Design that Did Not Focus on User Experience
At the beginning of the collaboration with cmlabs, WIRA had a website design that did not focus on user experience. This would certainly have an impact on decreasing user satisfaction levels, decreasing conversions, and low rankings on search engines.
Website Traffic Was Not Yet Optimal
Apart from the site not having a user-friendly design, traffic to the official WIRA site was also not optimal because it was not SEO-friendly and the content was not user-friendly yet.
Some Pages on the Website Had Not Been Optimized
Several pages on the official WIRA website, such as service and product pages, had not been optimized. Unoptimized pages can lead to slow load times, poor user experience, and decreased SEO rankings.
Our Best SEOlution
To overcome the challenges above, our team made several efforts, including:
Website Design that Did Not Focus on User Experience
By creating content that suited the user experience every month, we were able to focus on the user experience on the website.
Website Traffic Was Not Yet Optimal
Creating an SEO-friendly website could increase site speed and help provide users with easy access to information.
Some Pages on the Website Had Not Been Optimized
Because two pages had not been optimized, we optimized the product page and service page to increase the number of searches for website visitors.
Organic Achievements
Website Traffic Growth
After collaborating with cmlabs for a full SEO service, including building and updating the website as well as producing top-notch content, the WIRA website underwent striking growth. Until December 2020, website growth skyrocketed to 2993%.
Business Achievements
Expanding Product Range in the Manufacturing Industry
WIRA is one of the companies offering various products in the manufacturing industry. The success of SEO activities in enhancing organic traffic growth and achieving great ranking distribution has resulted in an expanded reach of the products offered by WIRA.
Supporting Product Diversification Carried Out by WIRA
WIRA consistently provides the best solutions through its offered products. The great organic performance serves as one of the primary assets for communicating the Unique Selling Proposition (USP) of WIRA's product diversification, ensuring that potential clients can easily discover the products.
SEO Data
Keyword Ranking
WIRA primarily held keyword rankings within the top 50, encompassing over 80% of all existing keywords. This outcome was achieved through well-structured and interconnected content pillars, fostering strong topical authority. Additionally, we targeted several local SEO efforts in cities across Indonesia.
Rank Distribution
WIRA accumulated rank distribution within the top 20, comprising over 20% of the total keyword spread, due to our efforts in building content pillars, topical authority, and local SEO.
Organic Traffics Growth
By prioritizing expert content production, content pillars, and targeting topical authority with high search volume keywords, WIRA has achieved organic traffic growth of 2993%.
Organic Keyword Captured
By building topical authority on product pages, optimizing service pages, and creating supporting articles for each page, WIRA has successfully captured more than 2700 organic keywords.
Build Your Success Like WIRA
Make your business stand out in a specific market niche by collaborating with us. Contact our team by filling out the form below and let us know what you need so we can help you achieve better results.
