https://experiment.cmlabs.dev/en-undefined/case-studies/testimony-populix-seo-service-seo-content-writing

Populix

Last updated by cmlabs at 18 September 2024
Populix
Populix

SEO Data

rank organic
Average
28.14
rank absolute
Average
29.3
brand position
11
Ranking Distribution
Keywords & Ranking:
31%
1-3
30%
4-10
8%
11-20
3%
21-50
13%
50+
16%
Unranked
Show More

Attention! It should be noted that we have limited access to some of our client data, hence some of the data displayed is sourced from a third party.

Key Takeaways
  • Populix experienced on-page problems at the beginning of the collaboration period with cmlabs, such as meta titles and meta descriptions that did not match the user searches on Google.

  • To handle this, the cmlabs team collaborated with the developer team to make adjustments and comprehensive analyses on static web pages.

  • As a result, the Populix website experienced an increase in organic traffic of 813% in October 2022.

About the Client

Populix is a company providing business-related surveys and research connecting individuals, MSMEs, local and multinational companies, start-up companies, and academics with respondents across Indonesia. Populix and cmlabs have been collaborating since May 2021. Follow the journey of Populix and cmlabs collaboration below.

Timeline

Services Taken

Obstacle We Encountred

On-Page Issues

At the start of the collaboration with cmlabs, Populix had several on-page problems, such as meta titles and meta descriptions that did not match user searches in Google search results.

Our Best SEOlution

On-Page Issues

To address these issues, the cmlabs team collaborated with the developer team to carry out a reassessment, including adjustments to static web pages and blog pages.

Organic Achievement

Website Traffic Growth

After collaborating with cmlabs, the Populix website underwent a promising increase in organic traffic, namely 813% in October 2022.

Case study image
Figure 1: Populix experienced an increase in organic traffic of 813%.

Business Achievements

Increased Demand for Populix Services

Populix offers field survey services that are not widely offered by other companies, resulting in lesser demand for the targeted commercial keywords. The strong organic growth experienced by Populix has increased the demand for commercial keywords.

Effective Corporate USP Communication

Organic performance improvement on the Populix website has been a key driver of the success of Populix's brand communication in the market. Populix, whose survey research services were previously not well-known, has now become a pioneer and reference point for research survey needs in the market.

SEO Data

Keyword Ranking

Populix maintained an average keyword ranking of 28 in search engine page results (SERP). Populix encountered a challenge to establish a base for average keyword ranking due to its highly niche business. Nevertheless, the cmlabs team persisted in comprehensive efforts to generate favorable rank distribution.

Brand Position

Populix attained the 11th brand position, fiercely competing with other competitor websites, owing to our efforts in ensuring relevant keywords with high search volume were ranked within the top 10 and top 3 positions.

Search Market Share

Populix gained a market share of 1.9%, fiercely competing with other competitor websites, due to our efforts in ensuring relevant keywords with high search volume were ranked within the top 10 and top 3 positions.

Rank Distribution

Populix has successfully achieved rank distribution within the top 3 and top 10 positions through optimization efforts and relevant content pillars associated with those keywords.

Organic Traffics Growth

Populix achieved an 813% growth in organic traffic, attributed to our efforts in monitoring rank distribution and market share while implementing optimization strategies.

Organic Keyword Captured

Populix captured over 86 thousand organic keywords, thanks to the cmlabs team's efforts to maintain high and advantageous positions in rank distribution, brand positioning, and market share.

Earn Significant Achievements Like Populix

Populix has experienced significant growth with us. If you want the same or even more than that, you can fill out the form below and tell us what you need.

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Learn How to Set Your SEO Objective!

Please note, if not all types of businesses can use SEO. then it is important for you to understand whether potential customers of your products and services are actually searching through search engines

In some businesses, there are high activity of searching in search engines like Google, Bing, and Yahoo. In fact, a company can stand strong with just a 3% market capture available in its niche through search engines. Hence, understanding how to gain organic traffic is essential and even becomes one of the most basic of organic marketing. Let’s say, you run a business in the niches below:

  • Travel & transportation
  • E-commerce
  • Financial inclusion & services
  • News or online publisher
  • Property
  • Automotive
  • else.

To gain excellent organic traffic, companies operating in certain niches need a specific SEO approach. To do so, here are some steps you can take:

  • Optimize for local search with keywords targeting specific destinations, landmarks, and niche-related terms.
  • Create comprehensive articles to attract a target audience.
  • Focus on optimizing product pages with descriptive titles, meta descriptions, and keyword-rich content.
  • Implement structured data markup to enhance search engine visibility for products.
  • Generate user-generated content such as reviews and ratings to improve credibility and SEO.
  • Target long-tail keywords that address the specific needs or concerns of your target audience.
  • Build authoritative backlinks from reputable websites and publications.

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